Once the Spring arrives, and New England receives its inordinate amount of random, record-setting, deep summer temperature days, I find myself playing a game of 'beat the heat' within my listening habits, and thus I search for the most wintry, Nordic stuff lying around in the various plastic piles or on the dusty, forgotten drives on the periphery of my music collection. Having an insane May afternoon at 94 degrees Fahrenheit, I settled my ears on the debut from this relative unknown Austrian commodity, Bifröst, who certainly sound like an antidote for the sweating inferno outside and the two energetic children I spend so much of my time with. Or at least, it should seem that way on paper, but what I wound up with was only a means to amplify my discomfort...
Spoiler: having traveled to the future beyond 2006, and survived, I can assure you that once this group signed to Germany's Einheit Produktionen for their sophomore, they gradually improved to the point that I would call their fourth (and potentially final) record Mana Ewah a solid and entertaining entry into the burgeoning field of European pagan/folk metal, checking off all the right boxes for my ale binges and pretending I am from an Era I am not. For Schlachtklänge ('battle sounds?) that was just not the case, as it suffers from a number of 'rookie' shortcomings that render it ultimately forgettable, if not a complete heap of oxen leavings. Before even listening through the album, you can tell it doesn't look like much, with its muted tree photography, bland logo, but just enough of the right symbology and font to clue you in on what style of music this might be...or at least to point you in the right direction. Really, the middling production and values and appearance hint that this is more or less a demo in album-length, one which sets the ground game from which the band could later sprout some more competent and memorable ideas.
Listen to any record from Turisas and their ilk and you'll hear that they go with the bombastic, sweeping sort of intro which synthesized horns, a clarion call to the goofy warfare that ensues, but strangely the Austrians place a three-minute guitar instrumental, which is surprisingly the best produced piece on the record, but has a kind of bluesy, incidental feel that doesn't quite match up the rest of the material. But then it's off to some mediocre, shuffling, middle placed power chords that are dressed up with folk melodies, all of which would prove passable if the mix were a little more even. The vocal growls feel too muffled, and not even mic'd properly, as if the guy might be blaring the backing tracks and then recording it onto tape. In fact, I wouldn't be terribly surprised if this whole thing was done simultaneously live, it has that sort of boxy, jam-room aesthetic which just doesn't capture for me the frolicking brazenness of what this niche should be all about.
This process is repeated through much of the remainder, with the band struggling to shift up its pacing enough to give the album the variety it deserves. Certainly some of the harmonies, which pitch far over the dingy rhythm guitars, stick more than others, and they show a lot of influence from both the Finnish and Swedish ethnic and melodic death metal scenes, but the production and lack of deviation or risk truly fucks everything over from having a positive impact. To me it sounds like this debut was the product of some well-meaning blokes who heard a couple records by Amorphis and In Flames, but were really into their Finntroll, Ensiferum and Eluveite and felt like bridging these two paradigms into a whole, which they might have done under better studio conditions. Don't get me wrong, there are a half-dozen sailing guitar melodies over the 41 minutes which do take you that glorious inner castle, but the weak, slathering vocal mix and the pedestrian crunch of the rhythm guitar, paired with the submissive drumming and lack of interesting bass-lines, detract severely from its potential.
Again, I don't want to come across too harsh on Bifröst, because they took the right strides to become a better band on their subsequent releases and I'd count myself a fan of at least their last two (in 2013 and 2016). If you're new to the band or just looking for more of that festival folk metal you might enjoy off the European territories, I'd head straight to Mana Ewah and then trace their trajectory backwards for as far as you can stand it. The debut is no diamond in the rough, nor particularly majestic or wintry, desolate or mighty, but a rough template from which the group could throw out the scraps and then run with the strengths. Not totally awful, if you think of it as a demo, but nearly tragic in how some of its melodic components really nailed its vision more than everything supporting them.
Verdict: Fail [4.75/10]
https://www.facebook.com/bifroestaustria/
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